There is an awful lot of my thinking in the introductory documents for this site. Runs right up to the edge of "too much information" probably. But the important bits are that I have a deep and personal interest in seeing the field develop, and decided that it needed a place to do that in slightly different ways than it does in work for hire or conferences. i have my fingers crossed.
pulp (editor), SideRiver Ventures
At brand conferences, the usual case story goes approximately like this: 1) first, look how bad this was. 2) Next, the thoughtfully arrived at new strategy. 3) then usually there’s story about the tussle with the client or a sr. manager or an outside agency, and then, fourth and finally, here’s how spectacular the new brand looks.
Often these are great stories. Inspiring. Fabulous work. But as the theme of this conference suggests, there also seems to be something missing—the need for innovation is real. I’m going to talk today about some of the changes in first, perspective on what brands do, and second, in the way we approach research,
This has emerged as the main question folks have about the idea behind pulp: “Why would I put anything I write up where all those lurkers can see it too?”
I don’t have a pat answer. I think that thinking about thinking in an open-source sort of way does entail some risk of a form of idea piracy. That’s not without basis, given the fact that a great deal of work in the design/research intersection has been ‘citation-free,’ largely, I think, due the perception among all kinds of practitioners that they need to be able to claim uniqueness in order to offer value, and that uniqueness
© 2009 Pulp (www.thinkpulp.com)
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