Ruth Schmidt
Ruth combines an academic background in semiotics, communication design theory, and design planning with long experience in information architecture, the e-learning biz, and a general inability to cultivate interests her parents can easily explain to their friends without the help of crib notes. Now at Doblin and an adjunct faculty at ID, and bashfully proud to have designed the initial IA for pulp.
affiliations
Doblin Adjunct at IIT's Institute of Design (Intro to comm design, Applications of behavioral economics to user-centered design)
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Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Studies in
Melissa Cefkin, Editor
The Art of Seeing: An Interpretation of the Aesthetic Encounter
Mihaly Csikszentmihalyi, Rick E. Robinson
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