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Working title: Complex Adaptive Systems, Heroism & Disruptive Innovation in Multinational Corporations
Tony Salvador
Abstract
This paper reframes innovation practice within large multinational corporations through a merged lens of systems theory with mythology. There are several reasons for this reframing: First: the structure of innovation in a large corporation is theoretically and practically the same as the structure of heroism across mythology – the monomyth — as outlined in Campbell’s The Hero With A Thousand Faces. In both cases, the Hero must escape his/her current system, enter into, create and/or operate within another, and eventually establish a resolution with the
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