The Pulp/ACME Ecology

A mind without instruction can no more bear fruit than can a field, however fertile, without cultivation.

Cicero

We work in an interesting field, a decidedly fertile one.  A field where social scientists, designers, business people, and ‘liberal arts majors helping mankind’ (as my sister’s business card used to say) come together to understand the experience of the mundane as well as that of the esoteric.  A field where understanding the underlying structures and sources of these experiences is as important as attempting to imagine where they’ll go in the future.  It is compelling and provocative on its own merits, but moreso when we give over the work we do

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