innovation
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The Origin of Cool Things
A professor of mine used to say that good theories give you something to think about, but great theories give you something to think with. What want to give you here is not a description of what users are or twenty-seven nifty observations I’ve made over the years, but a set of concepts, ideas and methods to look at users with.
By cool, I do not necessarily mean the latest Phillipe Starck table lamp, or the 3DO video game. I’m more concerned with things like the wheel, or McDonald’s restaurants, of Federal Express of Good Grips kitchen tools – things that are so right that they become nearly invisible, part
Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Studies in
Melissa Cefkin, Editor
The Art of Seeing: An Interpretation of the Aesthetic Encounter
Mihaly Csikszentmihalyi, Rick E. Robinson
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