models
This tag is associated with 3 posts
The Origin of Cool Things
A professor of mine used to say that good theories give you something to think about, but great theories give you something to think with. What want to give you here is not a description of what users are or twenty-seven nifty observations I’ve made over the years, but a set of concepts, ideas and methods to look at users with.
By cool, I do not necessarily mean the latest Phillipe Starck table lamp, or the 3DO video game. I’m more concerned with things like the wheel, or McDonald’s restaurants, of Federal Express of Good Grips kitchen tools – things that are so right that they become nearly invisible, part
DMI 2006 on Brands & Longitudinal research
At brand conferences, the usual case story goes approximately like this: 1) first, look how bad this was. 2) Next, the thoughtfully arrived at new strategy. 3) then usually there’s story about the tussle with the client or a sr. manager or an outside agency, and then, fourth and finally, here’s how spectacular the new brand looks.
Often these are great stories. Inspiring. Fabulous work. But as the theme of this conference suggests, there also seems to be something missing—the need for innovation is real. I’m going to talk today about some of the changes in first, perspective on what brands do, and second, in the way we approach research,
on Service design @ Emergence
Constant, yet ever changed
Contemplate upon a river, says the old zen master – always the same, yet never the same. Just keep that image in mind, think about studying a river, really understanding a river, as we talk about service design.
A service is a product
A service is still, in some important ways, a product. And all products are—also in some important ways– tools. A service – like a phone or potato peeler or a Prada bag – is something that people use to accomplish something. Whether those things accomplished are what was initially envisioned is not in any way a given.
Services are plastic
But on the
Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Studies in
Melissa Cefkin, Editor
The Art of Seeing: An Interpretation of the Aesthetic Encounter
Mihaly Csikszentmihalyi, Rick E. Robinson
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